Rihanna Loses $36 Million on Failed Fenty Fashion Venture

Rihanna suffered a significant financial loss of approximately $36 million from her luxury fashion venture, Fenty Maison, launched in 2019 in partnership with LVMH. The high-end clothing line, known internally as Project Loud France, was shuttered in 2021 due to operational challenges caused by the COVID-19 pandemic, including travel restrictions that prevented Rihanna from directly overseeing production in Paris and Italy. The brand's ultra-premium pricing, such as a padded denim jacket costing around $1,000, limited its market appeal compared to her more accessible and successful lines like Fenty Beauty and Savage X Fenty. Despite the setback, Rihanna and LVMH decided to concentrate on the growth of the Fenty ecosystem, focusing on cosmetics, skincare, and lingerie, areas where Rihanna has seen proven success. This loss marks a rare financial misstep for Rihanna, whose net worth remains substantial at over $1 billion, underscoring the risks inherent in expanding into the ultra-luxury fashion market. The experience provides a valuable business lesson while leaving her broader empire intact and thriving.