Whitney Museum Offers Free Admission for Under 25

The Whitney Museum of American Art in New York City will waive admission fees for all visitors aged 25 and under starting mid-December 2024, thanks to a $2 million donation from artist Julie Mehretu and board member Susan Hess. This initiative builds on existing free programs, including Free Friday Nights and Free Second Sundays, which have already increased museum attendance significantly. Director Scott Rothkopf emphasized the importance of accessibility in fostering cultural growth and inclusivity, stating that diverse voices must have access to contemporary art. The museum's efforts aim to address financial barriers for younger audiences, reflecting a commitment to supporting emerging artists and audiences. Free admission will still require ticket reservations due to capacity limits. Since the introduction of the free programs, the museum has seen a notable demographic shift in attendance, with an increase in younger and more diverse visitors.