UFC Seeks $1 Billion Media Rights Deal from Next Broadcast Partner

As the UFC's broadcasting deal with ESPN approaches its end, Dana White is pushing for a substantial $1 billion media rights agreement with potential new partners. While White has praised the partnership with ESPN, acknowledging its rocky start, he is now open to negotiating with other networks such as Netflix and Amazon as the negotiation window opens. He indicated that the UFC might pursue a multi-platform strategy similar to other major sports, which would allow for greater flexibility in broadcasting options. During a recent press conference, White expressed optimism about the future of the UFC's broadcasting, regardless of whether they re-sign with ESPN or choose a new partner. He emphasized that the network's needs will play a significant role in shaping the UFC's future broadcasting schedule. The discussions come on the heels of UFC 314, where notable fights and a crowd attended by former President Donald Trump highlighted the event's prominence.