Pure Imagination Festival Announces 2025 Lineup: Cheap Trick, Matisyahu, Arrested Development

The Pure Imagination festival is set to return for its fourth year on May 17, 2025, at Watson Lake in Prescott, Arizona, featuring a diverse lineup that includes iconic acts like Cheap Trick, Matisyahu, Arrested Development, and The English Beat. This annual event, which began in 2022, focuses on blending music, nature, and culture with an eco-conscious ethos, drawing attendees to explore hiking trails and participate in activities like kayaking. Festival-goers can also enjoy the Prescott Night Market, showcasing artisan vendors and performances from aerial artists and fire dancers. The festival is spearheaded by founder Candace Devine, who aims to create an unforgettable experience that inspires connections among attendees. Tickets are currently available for purchase. Pure Imagination is located near the expansive Prescott National Forest, known for its outdoor recreational opportunities.