Tim Cook Joins Lumon Industries in Severance Promo

Apple CEO Tim Cook stars in a new promotional video for the second season of the hit Apple TV+ series "Severance," showcasing his transformation from an 'Outie' to an 'Innie' as he reports for work at Lumon Industries. The video, shared by executive producer Ben Stiller, features Cook navigating the peculiar workplace environment, where he meets Mr. Milchick, who refers to him as the 'core of the Apple.' The second season, which premiered on January 17, continues to explore the show's themes of work-life separation and the consequences of the severance procedure. Cook's appearance is part of a broader marketing strategy that includes various promotional activities for the show's return. Critics have noted Cook's surprisingly adept performance, highlighting the clever cinematography used to depict the severance transformation. New episodes of the ten-episode season will be released weekly through March 21 on Apple TV+.