Reddit Unifies and Expands AI Search Platform

Reddit is unifying its traditional search with its AI-powered Reddit Answers feature to become a primary search destination, strengthening competition with platforms like Google. CEO Steve Huffman highlighted Reddit's unique value from its vast archive of human conversations, noting over 70 million weekly search users and a fivefold increase in Reddit Answers usage to 6 million weekly users. The updated search experience will feature a prominent search box across the app and website, delivering conversational, AI-driven results and curated summaries from user-generated discussions. This move aligns with industry trends favoring authentic, community-driven answers over SEO-optimized or generic AI content. Reddit's renewed focus on search coincides with strong financial results, including a Q2 revenue jump to $500 million and forecasts beating analyst expectations. By enhancing internal search, Reddit aims to retain user engagement and facilitate direct access to purchase-driven discussions.