NBCUniversal's coverage of the 2024 Paris Olympics achieved remarkable success, averaging 30.6 million viewers across all platforms, marking an 82% increase from the Tokyo Games. This year's Olympics featured extensive coverage with 7,000 hours of programming and showcased standout performances from U.S. athletes, contributing to a resurgence in viewer interest. The streaming service Peacock played a significant role, garnering record audiences and streaming 23.5 billion minutes of content, a 40% increase from previous games. The closing ceremony attracted 20.8 million viewers, significantly surpassing the Tokyo Games' numbers. NBC continued its streak as the top-rated network in prime time, with the event breaking advertising revenue records. Looking ahead, NBCUniversal is optimistic about upcoming Olympic events in Milan-Cortina in 2026 and Los Angeles in 2028.