Increase in Women Investing in Gold

Gold has emerged as a top-performing asset, rising nearly 30% year-over-year to almost $2,700 per ounce, driven by economic uncertainty and central bank demand. Central banks have been net buyers of gold since the 2010 financial crisis, with purchases at record levels, attracting individual investors seeking stability. Additionally, there has been a significant increase in female investors, with women now comprising 26% of the Royal Mint's customers, up from 8% in 2018, as more look to gold and silver as safe-haven assets. A recent Royal Mint survey indicated that 27% of women plan to invest in the next year and 16% are considering gold, motivated by long-term wealth building. However, many women report feeling held back by a lack of knowledge and investment jargon, highlighting the need for better education and role models in investing. The overall trend suggests a growing interest in precious metals amid rising prices and economic uncertainty.