Casino Plans 210 Franprix, Monoprix Stores in Morocco by 2035

French retail group Casino has partnered with Moroccan company H&S Invest Holding to open approximately 210 Franprix and Monoprix convenience stores in Morocco by 2035, with the first stores scheduled to open in 2026. This expansion is part of Casino's international growth strategy focused on franchising, leveraging local partnerships to adapt to evolving consumer habits and increasing demand for quality, convenience, and digitally enhanced shopping experiences. The project aims to create over 1,000 direct and indirect jobs by 2030 and includes developing a dedicated purchasing center to support neighborhood grocery stores. Casino CEO Philippe Palazzi highlighted the partnership's alignment with their strategy to capitalize on the strength of their brands, logistics expertise, and the dynamic Moroccan market. H&S Invest Holding views the collaboration as an opportunity to diversify its retail division and modernize Morocco’s convenience market. Casino currently operates 472 franchised stores outside mainland France, which accounted for 3.5% of its 2024 net sales.