Meghan Markle Rebrands Lifestyle Brand to As Ever Ahead of Netflix Show

Meghan Markle has officially rebranded her lifestyle brand from American Riviera Orchard to As Ever, as announced in an Instagram video filmed in her garden. The change comes just two weeks before the launch of her new Netflix show, 'With Love, Meghan', and represents a strategic pivot to expand her product offerings beyond local goods. Markle indicated that the new name, which reflects continuity with her previous work on her blog The Tig, allows for a broader range of products, including homeware and skincare, in addition to her signature fruit preserves. The rebranding follows trademark challenges faced with the original name, which was deemed too generic and common. As Ever will also be sold in new Netflix stores, marking a significant partnership between Markle and the streaming service. This rebranding move is seen as crucial for Markle to establish her lifestyle brand successfully in a competitive market.