NBA, Take-Two Launch Joint Media Venture Expanding Gaming, Entertainment

The NBA, Take-Two Interactive, and the National Basketball Players Association (NBPA) have extended their multiyear partnership to continue the NBA 2K video game franchise and launched a new joint venture called NBA Take-Two Media. This new company aims to expand the basketball experience beyond gaming into competitive gaming, social content, original programming, live events, travel, music, and fashion, with plans including a travel series hosted by former NBA player Joakim Noah. The NBA 2K series, which has sold over 150 million units worldwide, remains a cornerstone of this collaboration, engaging a new generation of basketball fans in a digital world, with commitments to enhancing the WNBA's presence through deeper storytelling and fan engagement. Take-Two Interactive's stock has an average analyst price target suggesting modest upside potential, though some valuations signal caution. NBA Take-Two Media will also feature a reimagined NBA 2K League, set to launch later this year, continuing to innovate the connection between basketball culture and gaming. The venture underscores a strategic expansion of the NBA's cultural footprint, leveraging partnerships with athletes, creators, and fans worldwide.