Allwyn, Formula One Launch Multi-Year Partnership

Global lottery operator Allwyn has entered into a multi-year partnership with Formula One, set to begin in the 2025 season, with a focus on expanding brand awareness and reaching new audiences. Allwyn, which operates the UK's National Lottery as well as lotteries in several European countries, aims to leverage Formula One's growing popularity, particularly in the United States and among female fans, to enhance its global presence. Both organizations emphasize their commitment to community involvement and positive social impact, with Allwyn pledging to allocate funds for community initiatives. Formula One CEO Stefano Domenicali expressed enthusiasm for the collaboration, highlighting shared values of innovation and community celebration. Allwyn’s CEO, Robert Chvatal, noted the partnership reflects a strategic move towards engaging with a diverse fan base while promoting the positive contributions of lottery funding. The partnership also comes at a time when Formula One seeks to enhance its inclusive initiatives and reach a broader audience.