SAG-AFTRA Ends 11-Month Video Game Strike With New AI Protections

After an 11-month strike and three years of negotiations, SAG-AFTRA members overwhelmingly ratified the 2025 Interactive Media Agreement with major video game companies, ending the longest strike in the union's history. The new contract features a 15.17% compensation increase upon ratification, with additional 3% raises annually through 2027, improved overtime pay, and increased contributions to the AFTRA Retirement Fund. A significant achievement of the agreement is the establishment of protections against AI misuse, requiring performer consent for AI-generated digital replicas and guaranteeing compensation at standard rates for AI recreations, effectively discouraging AI from replacing performers. The contract also includes workplace safety provisions such as mandatory rest periods and overnight work conditions. The strike notably impacted productions at major studios including Activision, Electronic Arts, and Disney Character Voices, highlighting concerns over AI exploitation and compensation. SAG-AFTRA leadership praised the agreement for advancing performer rights and AI safeguards, with commitments to continue evolving protections as technology develops.