Studies show that time-lapse imaging and incubation in IVF do not improve live birth rates significantly, contrasting with previous claims. Factors influencing IVF success include the woman's age, embryo and sperm quality, lifestyle habits, and medical conditions. Research reveals that freezing eggs can lead to comparable live birth rates as traditional IVF, but success varies with age. A new drug, OXO-001, designed to enhance embryo implantation, has shown promising results in increasing pregnancy and live birth rates during fertility treatments.