WWE Files New Trademarks Including Cenation

On January 14, WWE filed multiple trademark applications with the United States Patent and Trademark Office, including trademarks for 'The Game', 'Cenation', and several NXT star names like 'Sam Stoker' and 'Malik Blade'. The 'Cenation' trademark, related to John Cena’s farewell tour, covers a wide array of merchandise, indicating WWE's focus on capitalizing on Cena's brand as he prepares for his 2025 farewell. Additionally, WWE aims to protect its entertainment services through these filings, which include wrestling exhibitions and online fan engagement. The trademarks allow WWE to secure its intellectual property across various media and merchandising platforms, enhancing their ability to promote wrestling events and related content. Cena has recently made appearances, including a notable declaration of participation in the upcoming Royal Rumble match. These trademark applications signify WWE's strategic planning for both current and future branding opportunities.