Rachel Scott Named Proenza Schouler Creative Director

Rachel Scott, founder and designer of the label Diotima, has been appointed the new creative director of the American luxury brand Proenza Schouler, succeeding founders Jack McCollough and Lazaro Hernandez who moved to lead Loewe. Scott, known for her craftsmanship-driven approach that blends her Jamaican heritage with New York tailoring, will debut her first full collection for Proenza Schouler in February 2026 for the Fall 2026 season, following her collaboration on the Spring/Summer 2026 collection as a consultant. She continues to design for Diotima and will present her latest collection at New York Fashion Week. The brand and CEO Shira Suveyke Snyder praised Scott for her global design perspective, technical expertise, and fresh female voice that aligns with Proenza Schouler's DNA and legacy. Scott has received significant industry recognition, including the CFDA Womenswear Designer of the Year award in 2024, and is noted for her intimate, craft-focused fashion that challenges traditional luxury concepts. The founders, who remain shareholders and board members, expressed pride and excitement for Scott's leadership in evolving the brand's spirit and legacy.