LIV Golf Appoints Chris Heck as Global Business President

LIV Golf has appointed Chris Heck as its first president of business operations, signaling a strategic move to strengthen the league's commercial growth and global market presence. Heck, formerly president of Aston Villa FC and Philadelphia 76ers, is credited with significantly increasing team valuations and revenue through enhanced sponsorships and fan engagement, including doubling Aston Villa's commercial revenue and helping the 76ers achieve a $2.5 billion valuation increase. LIV Golf CEO Scott O’Neil highlighted Heck's proven track record in driving brand elevation and innovation, which aligns with LIV's recent expansion of broadcasting deals and partnerships with high-profile brands like Porsche, TikTok, and Reebok. Heck will focus on expanding league revenue, improving attendance, boosting sponsorships, and enhancing merchandising and broadcast perception worldwide amid LIV Golf's ongoing challenges and competition with established golf circuits. The appointment also benefits from Heck's longstanding professional relationship with O’Neil, reinforcing leadership stability as LIV Golf seeks sustainable growth in the competitive sports entertainment landscape. Heck officially begins his role on June 16, coinciding with LIV Golf's continued efforts to enhance its market footprint and operational effectiveness.