Jeremiah Smith, a true freshman wide receiver for the Ohio State Buckeyes, has made history by becoming the first college football player to sign a Name, Image, and Likeness (NIL) deal with Red Bull, valued at $1.1 million. Smith announced the deal on social media, highlighting his impressive start to the season with 211 receiving yards and three touchdowns in just two games. Previously, Smith, who is considered one of the top prospects in college football, had already secured additional NIL deals with various collectives and brands, including Ricart Automotive and Battle Sports. His performance has drawn comparisons to notable NFL receivers like Julio Jones and Larry Fitzgerald. This landmark partnership marks Red Bull's shift into the college football domain, expanding its athlete sponsorships beyond traditional sports. Smith's rising profile on and off the field signifies a new era for collegiate athletes capitalizing on their marketability.