Beyoncé has launched a new collaboration with Levi's as part of a campaign called 'Reimagine,' which recreates iconic Levi's advertisements, starting with the famous 1985 'Launderette' ad featuring Nick Kamen. The new ad features Beyoncé stripping down at a laundromat while adding her jeans and a bucket of glitter to the washing machine, coinciding with her song 'Levii’s Jeans' from the album 'Cowboy Carter.' This campaign aims to celebrate denim as a part of American culture and reimagine it through a female lens. While the campaign has been well-received, it has also sparked controversy regarding Beyoncé's appearance, with some accusing her of skin bleaching. Despite this, her supporters have defended her, attributing the perceived changes to lighting and makeup. Beyoncé's collaboration with Levi's has significantly boosted the brand's visibility and stock value.