NBA star Kevin Durant has become a minority shareholder in Paris Saint-Germain (PSG), the dominant French Ligue 1 soccer club valued at approximately $4.6 billion. Durant's investment, made through his media and entertainment business Boardroom and facilitated by Arctos Sports Partners, aims to boost the PSG brand in the U.S. market. Durant, a soccer enthusiast and part-owner of MLS and NWSL teams, visited PSG's training facility and met with club president Nasser Al-Khelaifi and the team. This move aligns Durant with other American athletes investing in European soccer clubs and comes shortly after he helped Team USA secure a gold medal at the 2024 Olympics in Paris. The partnership is expected to enhance PSG's marketing and sponsorship efforts in anticipation of major upcoming soccer events in the U.S.