Samsung Electronics UK has entered a strategic partnership with the NFL to become the official TV partner for the 2024 season in the UK and Ireland, targeting a fanbase of over 16.7 million. This collaboration aims to enhance the viewing experience with Samsung’s advanced large-screen TVs and soundbars, ensuring fans can enjoy the games with exceptional clarity and detail. As part of the partnership, Samsung is offering cashback of up to £500 on new TVs and a one-week free subscription to NFL Game Pass for customers making a purchase. Additionally, the partnership includes multi-channel activations, experiential events at the NFL London Games, and a new weekly highlight series called 'The 8K Rewind'. Samsung's marketing strategy leverages the growing popularity of the NFL in the UK, with a notable increase in fans over the past five years. This agreement highlights Samsung's commitment to providing immersive sports viewing experiences while promoting its latest technology.