Papa Johns launches Croissant Pizza across nine markets

Papa Johns has launched an innovative Croissant Pizza, combining a flaky, buttery croissant-style crust with its signature pizza toppings, initially debuting in the UAE before rolling out to nine global markets including Korea, China, Chile, and Peru. The product, developed after a year of research into croissant mashups like the cronut, aims to offer a fresh and craveable experience that blends two beloved food icons, reflecting the brand's shift towards creativity and expression in the quick-service restaurant sector. To complement the launch, Papa Johns partnered with fashion designer Colm Dillane of KidSuper to create a limited-edition delivery hot bag inspired by the pizza's braided crust, which will also debut at Paris Fashion Week Men's SS26. This collaboration underscores Papa Johns' strategy to integrate food innovation with artistic and cultural elements, targeting multisensory engagement and younger demographics globally. While the Croissant Pizza is available for a limited time, the launch demonstrates Papa Johns' commitment to diversification and tapping into current food trends to boost international sales and brand visibility. The initiative is seen as a strategic move to maintain relevance and excitement in a competitive market, though maintaining quality across diverse markets remains a potential challenge.