GeoWealth Raises $38M Series C Led by Apollo, Expands Private Market Access

GeoWealth Holdings LLC has raised $38 million in a Series C funding round led by Apollo Global Management, marking a strategic partnership to expand access to customizable public-private model portfolios for registered investment advisors (RIAs). This new capital, which includes previous investments from BlackRock, J.P. Morgan Asset Management, and Kayne Anderson Capital Advisors, will be used to enhance GeoWealth's unified managed account (UMA) technology, grow its team, and deepen product development. The funding also supported GeoWealth's acquisition of the TAMP assets from Freedom Advisors, boosting its scale and capabilities. GeoWealth's platform aims to simplify how advisors manage private market investments by providing flexible, tech-enabled solutions that meet growing client demand for diverse asset options. Founded in 2010 and led by CEO Colin Falls, GeoWealth has established itself as a key provider of asset management technology tailored to modern RIAs. The collaboration with Apollo leverages combined expertise in private markets and technology to help advisors offer efficient multi-asset portfolios traditionally reserved for institutional investors.