Ty Haney Returns, Relaunches Outdoor Voices With New Line

Tyler Haney, founder of Outdoor Voices, has officially returned to the brand as founder, partner, and co-owner after a five-year absence that included store closures, financial turmoil, and near-bankruptcy. Outdoor Voices was acquired by Consortium Brand Partners in 2023, a move that paved the way for Haney’s return with meaningful ownership and creative control. Haney had been working quietly on a new collection, which will launch on August 4, with early access available through her Try Your Best rewards platform. Plans include integrating products from her other startups, like the plant-based energy drink Joggy, into the Outdoor Voices lineup. The relaunch aims to revive the brand's original 'Doing Things' mission and reconnect with both loyal and Gen-Z customers. Consortium Brand Partners describes Outdoor Voices as being in its healthiest state ever with Haney’s leadership.