NFL Partners with Cosm for Immersive Broadcasts
NFL Partners with Cosm for Immersive Broadcasts

NFL Partners with Cosm for Immersive Broadcasts

News summary

The NFL has partnered with immersive tech company Cosm to enhance fan engagement through 'Shared Reality' broadcasts, allowing fans to experience games in a stadium-like atmosphere from their venues. Cosm will air all Thursday, Sunday, and Monday Night Football games for the remainder of the 2024 season, utilizing its dome-like venues equipped with 8K LED screens to simulate the live game experience. This innovative approach aims to attract tech-savvy fans, especially in urban areas without direct stadium access, and taps into new revenue streams for the NFL. Cosm CEO Jeb Terry emphasized the goal of creating an immersive setting that replicates the energy and excitement of being at a live game. The ticket prices range from $22 to $127, with the company planning future expansions to additional locations. This initiative reflects the broader trend of sports organizations seeking interactive viewing options to adapt to changing audience preferences.

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