Amazon Plans Consumer, Delivery AR Glasses to Challenge Meta 2026

Amazon is developing two variants of augmented reality smart glasses under the internal codenames 'Jayhawk' for consumers and 'Amelia' for its delivery drivers, marking a significant push into the AR wearables market dominated by Meta. The consumer-focused Jayhawk glasses will feature a sleek design with a full-color monocular display, microphones, speakers, and a camera, targeting a launch between late 2026 and early 2027 to compete directly with Meta's upcoming Hypernova smart glasses. Meanwhile, the Amelia glasses, intended to assist delivery drivers with package sorting and navigation, will be bulkier with a monochrome display and are expected to roll out as early as Q2 2026, with an initial production run of around 100,000 units. Both models will share core AR display technology sourced from a Chinese firm, which could help streamline production and reduce costs. This dual-track strategy leverages Amazon's logistics network to test AR in real-world settings while expanding into the mass consumer market, potentially escalating competition with Meta, which has invested heavily in the AR space. The AR glasses market is gaining momentum as other major companies, including Meta and Samsung, also advance their smart glasses offerings.