Louisiana Five Ports Unite in Verified Global Trade Strategy

Louisiana's five major deep-water ports along the Lower Mississippi River—the Port of Greater Baton Rouge, Port of South Louisiana, Port of New Orleans, St. Bernard Port, Harbor and Terminal District, and Louisiana Gateway Port—have launched a landmark collaboration to develop a unified marketing strategy aimed at boosting international trade, attracting foreign investment, and driving economic growth. Engaging Polaris Analytics & Consulting, the initiative will assess each port's competitive position, engage stakeholders, perform benchmarking, and create a joint value proposition and strategic marketing plan, aligning with Louisiana Economic Development's broader strategic goals. Backed by Governor Jeff Landry and the Louisiana Ports and Waterways Investment Commission, the ports collectively handle over half a billion tons of cargo annually—nearly 20% of all U.S. cargo volumes—making them a significant economic powerhouse. State officials emphasize that this regional alignment not only enhances Louisiana's global trade presence but also supports the creation of high-wage jobs and strengthens the state's position in the international marketplace. The effort builds on a recent March 2025 cargo market analysis and reflects a unified vision to leverage the ports’ individual strengths into a cohesive force for economic competitiveness. Leaders express optimism that this coordinated approach will elevate Louisiana’s maritime sector and America’s role in global commerce.