American Girl Launches Limited 6,000-Unit Wednesday Addams Doll

American Girl, in partnership with Amazon MGM Studios and Mattel, is releasing a limited-edition 18-inch collectible doll of Wednesday Addams inspired by the Netflix series "Wednesday," starring Jenna Ortega. The doll captures Wednesday's gothic style with features such as long black braids, black velvet dress with white embroidery, black kitten-heel Mary Janes, black fingernails and toenails, and a faux obsidian necklace flipping between "W" and "M," a gift from Morticia. Accessories include a figurine of Wednesday's disembodied hand companion, Thing, and two faux plastic bags of piranhas, referencing the show's opening scene. Only 6,000 dolls are available globally, priced around $275 to $295, with pre-orders starting July 23, 2025, on the American Girl website, Amazon, and select stores. The launch is timed to coincide with the premiere of "Wednesday" Season 2, Part 1 on Netflix, set for August 6, 2025. This release marks a unique gothic addition to the American Girl lineup, celebrating a character beloved by a new generation.