Netflix Plans Unique NFL Christmas Broadcasts

Netflix has signed a three-season deal to broadcast NFL games on Christmas Day, marking a significant entry into live sports for the streaming platform. Co-CEO Greg Peters describes the broadcasts as a 'singular event' rather than a regular occurrence, emphasizing plans to 'Netflix-ify' the experience with unique content and talent involvement. CBS Sports will handle production for the initial games, which include matchups featuring the Kansas City Chiefs and Pittsburgh Steelers, as well as the Baltimore Ravens and Houston Texans. Peters expressed interest in expanding Netflix's sports portfolio but acknowledged challenges due to existing media rights agreements. While Netflix is exploring live sports, it remains cautious about pursuing high-cost deals, as most major rights are secured for several years. The company is currently focusing on making these Christmas Day games a standout event in its programming lineup.