WWE Partners With Breath Death For SummerSlam Bad Breath Campaign

WWE has announced a new partnership with Breath Death, a breath mint brand backed by a star-studded group of content creators and celebrities including WWE Superstar Logan Paul, streamer Adin Ross, and rappers MGK, Lil Yachty, and Yeat. Breath Death's flagship product, Crystal Breth, features exploding mint crystals designed to neutralize bad breath by attacking its root causes with zinc gluconate, providing freshness for up to four hours. The brand's marketing campaign includes an edgy advertisement featuring WWE Chief Content Officer Paul “Triple H” Levesque, who invokes his rebellious “Attitude Era” persona to align with the brand's youth-focused and unapologetic image. The partnership will be prominently showcased at the upcoming SummerSlam event in New Jersey, where Logan Paul will compete in a tag team match alongside Drew McIntyre. Limited-edition WWE x Breath Death Crystal Breth tubes will be available exclusively at official WWE merchandise locations during the event. This collaboration continues to leverage Logan Paul's influence within WWE and his broader social media presence to promote Breath Death, further blending entertainment, sports, and influencer marketing.