Volkswagen Group Launches Affordable Electric Small Cars to Target 20% Europe Market Share

The Volkswagen Group is set to launch the Electric Urban Car Family in 2026, featuring four small electric vehicle models from Volkswagen, Cupra, and Škoda brands, starting at around €25,000. These vehicles will utilize the upgraded MEB+ platform and the Group's new unified battery cell technology, delivering ranges up to 450 kilometers and premium features such as advanced driver assistance, LED matrix lighting, and smartphone integration. Volkswagen aims to capture a 20% market share in Europe's electric small car segment, countering competition from Chinese EV manufacturers like BYD. The initiative emphasizes affordability and accessibility to expand electromobility, with Volkswagen CEO Oliver Blume highlighting the company's current 28% market share in Europe and the strategic importance of the unified cell battery concept. Additionally, Volkswagen is pioneering solid-state battery technology with plans for production readiness by 2030, initially testing it on Ducati motorbikes to improve energy density and durability. This comprehensive strategy underscores Volkswagen's ambition to maintain and grow its leadership in Europe's evolving EV market amid increasing competition and shifting consumer demand.