The Browser Company launches $20 subscription for AI browser Dia

The Browser Company has introduced a $20 per month Pro subscription plan for its AI-powered browser Dia, offering unlimited access to AI chat and skills features. Free users retain full access but face usage limits on AI, with CEO Josh Miller indicating the browser will remain free for those using AI only a few times a week. This Pro plan marks the company's first revenue-generating subscription service, and multiple subscription tiers are planned, ranging from $5 to several hundred dollars monthly. Dia, currently in beta and available only on Macs with M-series chips and macOS 14+, features a familiar browser interface enhanced by an AI assistant that helps users with tasks and remembers browsing history. The Browser Company, which previously developed the Arc browser, has raised $128 million from investors including notable tech executives, and faces competition in the AI browser market from companies like Perplexity, Opera, Google, and Microsoft. The subscription option was briefly listed and removed before being restored in Dia's settings, signaling the company's strategic move to monetize its AI browser amid growing market interest.