Shoppers are facing significantly higher chocolate prices ahead of Halloween, with costs soaring by up to 98% over the past year due to multiple factors including poor cocoa harvests in West Africa. A Which? inflation tracker highlighted notable increases such as Sainsbury’s No Added Sugar Milk Chocolate doubling in price and brands like Cadbury and Twix seeing price hikes of over 40%. Consumers have been vocal about these price increases, with social media users expressing outrage over mispriced items at retailers like Asda, which quickly corrected an erroneous £3.50 price tag for a small chocolate selection. Overall, food and drink prices rose by 16.6% in the past two years, making it increasingly difficult for households to afford everyday essentials. Retailers like Sainsbury’s and Asda have defended their pricing strategies, citing external economic pressures.