The Minnesota Timberwolves have announced a multiyear partnership with Sezzle, a local fintech company, making it their new jersey patch sponsor ahead of the 2024-2025 NBA season. This deal, which replaces the previous sponsorship with Aura, is estimated to be worth around $10 million annually and includes significant in-arena branding, promotions, and community events. The Timberwolves have experienced record-breaking ticket sales and sponsorships, bolstered by a strong playoff run last season. Sezzle's CEO expressed confidence in the partnership, believing it will provide substantial national exposure for both brands. The collaboration also aligns with the Timberwolves' strategy to enhance their visibility in the market as their fan base continues to grow. This jersey patch initiative is part of a broader trend in the NBA, projected to generate over $250 million annually across the league.