Meghan Markle's 'As Ever' Brand Faces Controversy

Meghan Markle's rebranding of her lifestyle brand to 'As Ever' has sparked controversy due to its identical name to a small New York-based clothing company, As Ever NYC, which has been in business since 2015. The owner, Mark Kolski, expressed concern over the rebranding, which occurred after Markle was unable to trademark the original name, American Riviera Orchard. The new brand logo, featuring a palm tree and hummingbirds, has faced criticism for resembling a historic coat of arms from Majorca, Spain. Despite the backlash, Markle is actively promoting As Ever on Instagram and aligning its launch with her upcoming Netflix series, 'With Love, Meghan', set to debut on March 4. As Ever aims to reflect her long-standing interests in food, gardening, and crafting, reminiscent of her earlier blog, The Tig. The brand continues to feature signature items like fruit preserves, and visitors can subscribe for updates on the website.