Samsung Partners with Unrivaled League to Enhance Player Wellness

Unrivaled, a new 3-on-3 women's basketball league founded by WNBA stars Napheesa Collier and Breanna Stewart, has made significant strides in its inaugural season, showcasing the viability and excitement of women's basketball. The league, supported by technology partner Samsung, emphasizes player health and development through cutting-edge wearables and insights, such as Collier's use of the Galaxy Ring to monitor her wellness. Former NBA assistant coach Phil Handy has embraced the opportunity to lead a team within the league, focusing on coaching development and the unique challenges of women's basketball. The league has attracted top talent and offered competitive salaries, with average earnings reportedly exceeding $220,000, alongside bonuses and equity for players. Unrivaled culminated its first season with a championship win for The Rose, highlighting the league's successful engagement with fans and sustainable growth. This initiative is further complemented by the WNBA's increasing visibility and financial success, including a new multi-billion dollar media rights deal set to take effect in 2026.