Brazil's Supreme Court has upheld a ban on the social media platform X, owned by Elon Musk, due to its failure to appoint a legal representative in Brazil as required by local laws. The court's decision, led by Justice Alexandre de Moraes, has reignited a lengthy feud between Musk and Brazilian authorities, particularly over allegations of misinformation and the platform's compliance with court orders. Justice Flavio Dino emphasized that companies cannot impose their own rules while operating in a country, highlighting the importance of adhering to legal decisions. The ban, which took effect on August 30, has prompted many Brazilian users to migrate to alternative platforms like Meta's Threads and Bluesky. Musk has retaliated against de Moraes, accusing him of censorship and abusing judicial power, while the situation has raised significant questions about free speech and the rule of law in Brazil. Furthermore, Musk's Starlink service has faced repercussions, including the freezing of its Brazilian bank accounts, due to the ongoing conflict.