Martin Lewis has issued a strong call for pensioners to check their eligibility for Pension Credit, emphasizing that nearly one million households are missing out on vital financial support, which can provide an annual top-up of up to £3,900. He highlighted that many eligible individuals are unaware they qualify, with single pensioners earning less than £235 and couples earning under £350 encouraged to verify their status. The urgency of his message is amplified by the potential loss of Winter Fuel Payments, which now require receipt of means-tested benefits like Pension Credit. Lewis also pointed out that the recent increase in the Pension Credit threshold by 8.5% may make previously ineligible individuals now eligible, urging those who have applied before to reconsider. He criticized the current awareness campaigns as insufficient, suggesting that more proactive outreach is needed to reach vulnerable pensioners who may lack internet access. With an estimated 880,000 eligible but non-claiming pensioners, Lewis is advocating for better communication strategies to ensure these individuals receive the support they need.