JD Sports Opens Largest Global Store at Manchester Trafford Centre

JD Sports has unveiled its largest-ever flagship store at Manchester’s Trafford Centre, spanning 41,000 square feet and featuring the biggest store front in its global estate at 92 meters. The opening event attracted over 1,000 shoppers and featured performances by rap artist Central Cee, appearances from Olympic gold medalist Usain Bolt, and YouTube group Beta Squad, emphasizing the store’s role as a cultural hub for sneaker and sports fashion enthusiasts. The store triples the size of JD’s previous Trafford Centre location and includes over 270 digital screens and special brand takeovers from Nike, adidas, PUMA, and On Running, along with exclusive JD labels like Unlike Humans. CEO Régis Schultz highlighted the store as a landmark moment showcasing JD’s commitment to delivering exceptional retail experiences grounded in customer insights and strong brand partnerships while celebrating the company’s Manchester roots. The expanded store is part of JD’s broader global retail strategy, with North America now its largest market following successful acquisitions, and it is expected to attract nearly four million visitors annually. The Trafford Centre store sets a new benchmark for retail innovation and community connection as JD continues its international expansion.