OYO Parent Oravel Stays Renamed Prism Amid Global Expansion

OYO's parent company, Oravel Stays Limited, has rebranded itself as PRISM to reflect its expanded global portfolio and long-term strategic vision. PRISM will serve as the umbrella brand for the company's diverse businesses, including technology solutions, premium hospitality, extended-stay residences, celebration venues, and experiential living concepts, while the OYO brand will remain the consumer-facing identity for budget and midscale travel. Founded in 2012 by Ritesh Agarwal, who remains the chairman and group CEO, the company has grown into a diversified global travel-tech and hospitality ecosystem serving over 100 million customers across more than 35 countries. PRISM's portfolio includes hotel brands such as OYO, Motel 6, Townhouse, Sunday, and Palette, vacation home brands like Belvilla and DanCenter, and extended-stay residences under Studio 6. The rebranding followed a global public naming competition with over 6,000 entries and aims to create a future-ready corporate architecture powered by technology, data science, and AI to drive profitable growth and better partner collaboration. Agarwal emphasized that this transition clarifies the company's identity while uniting its various brands without losing their uniqueness.