Bourbon & Beyond Festival Sets Attendance Records

The sixth annual Bourbon & Beyond festival in Louisville, Kentucky, set records with an overall attendance of 210,000 over four days and a peak single-day attendance of 60,000 on Saturday, making it the largest music festival in Kentucky history. Held from September 19-22, the event featured over 100 artists, including major acts like Sting, Dave Matthews Band, and Zach Bryan. Organizers reported a significant economic impact of $30 million for the region, with hotel occupancy rates exceeding 90%. As Bourbon & Beyond concludes, attention shifts to the upcoming Louder Than Life festival, expected to attract an additional 400,000 fans and generate substantial economic benefits. Both festivals together could reach a combined economic impact of $32 million, highlighting Louisville's emergence as a premier music destination. The festival atmosphere was celebrated by attendees, emphasizing the community and shared experiences integral to the events.