Detroit Lions general manager Brad Holmes has set ambitious expectations for the 2024 season, stating the team's goal is to win the Super Bowl. Following a breakthrough 2023 season where they reached the NFC Championship Game, the Lions are looking to build on that success with a strong roster and strategic player acquisitions. Holmes emphasized the consistent development approach since he and head coach Dan Campbell took charge in 2021, leading to a significant turnaround from a three-win team to a 12-win squad. The Lions have made key investments, including a contract extension for quarterback Jared Goff, who has shown impressive performance on the field. Additionally, rookie quarterback Hendon Hooker has emerged as a promising backup during preseason. The Lions will kick off their season against the Los Angeles Rams, marking the start of their quest for the franchise's first Super Bowl title since 1957.