Hourglass Cosmetics Launches Concept Store in SoHo

New York Fashion Week Spring/Summer 2025 is underway, showcasing not just runway shows but also a myriad of off-calendar events that reflect current trends and styles. Notable gatherings include a revival of the iconic Max Fish bar by Vans, featuring a nostalgic performance by TV on the Radio, and a glamorous opening party for Barney's New York's new pop-up concept store in Nolita, co-hosted by Hourglass Cosmetics. The Barney's event attracted high-profile guests such as Emily Ratajkowski and Katie Holmes, highlighting the intersection of fashion and social gatherings during this busy month. Bulgari kicked off the fashion festivities with a star-studded party in Brooklyn, emphasizing the importance of the social scene alongside traditional fashion events. As trendy parties, dinners, and cocktail hours gain prominence, they are now seen as vital to establishing status within the fashion community. Overall, Fashion Month is marked by a blend of classic fashion presentations with innovative and engaging social experiences.