Jaguar Unveils Controversial Concept Electric Car

Jaguar has unveiled its new electric concept car, the Type 00, amidst controversy over its bold design and colorful rebranding. The car features a flamboyant Barbie pink color, a minimalist interior, and a notable lack of a rear window, opting instead for rear-view cameras. Managing director Rawdon Glover emphasizes that the design aims to attract a younger, wealthier audience, moving away from traditional Jaguar customers. Critics have mocked the rebranding, comparing the car to characters like Lady Penelope from Thunderbirds and suggesting a name change to 'Pink Panther.' Despite the backlash, Jaguar remains committed to this fresh direction, viewing it as essential for reversing declining sales. The official unveiling is set for Miami Art Week, where Jaguar plans to showcase its new design vision.