Tim Cook Visits New Orleans Ahead of Super Bowl LIX

Apple CEO Tim Cook and senior VP Eddy Cue were in New Orleans ahead of Super Bowl LIX, engaging with local culture and enjoying traditional cuisine. Their visit coincided with Apple Music's sponsorship of the halftime show featuring Kendrick Lamar, marking the company's third consecutive year as a sponsor. Cook and Cue dined with NFL star Odell Beckham Jr. at Domilise's Po-Boys and visited an Apple Store to interact with customers and employees. This presence at the Super Bowl underscores Apple's strategic integration into the sports entertainment landscape. The executives were also seen at various local events, including a street-side performance and a parade celebrating the Super Bowl. Their engagement highlights Apple's efforts to connect with audiences through major cultural events.