SXSW London Reveals First Performers for June Festival

The inaugural SXSW London Music Festival is set to take place from June 2 to June 7 in Shoreditch, featuring a diverse lineup of over 100 acts including Mabel, Sasha Keable, and NAO. The festival aims to spotlight underground music scenes and will see venues like Shoreditch Town Hall transformed into 'The House of R+B'. Additional showcases will focus on diasporic electronic music and queer music, with platforms such as Gay Times and Queer Alt Music featured throughout the event. Adem Holness, Head of Music for SXSW London, emphasized the festival's goal of creating a unique community experience through its diverse musical offerings. The event will also include discussions on the intersection of AI and creativity alongside a wide array of performances. Tickets for the festival will go on sale starting April 14, with single wristbands priced at £65.