Taylor Swift Refuses Super Bowl Halftime Show Over Ownership, Payment Disputes

Taylor Swift was reportedly in negotiations to headline the Super Bowl LX halftime show at Levi's Stadium, but she ultimately declined the opportunity due to the NFL's refusal to meet her demands. Swift, the world's biggest artist, wanted to be paid for the performance and to retain ownership over her show to promote her own projects, requests the NFL traditionally does not accommodate since halftime performers typically perform without pay for the exposure. NFL Commissioner Roger Goodell acknowledged her talent and openness to having her perform but did not confirm any ongoing talks. The NFL announced Puerto Rican rapper Bad Bunny as the halftime show headliner instead. Sources emphasize that while the NFL expects artists to perform for exposure, Swift does not need the exposure, but the league would benefit significantly from her participation. Swift's decision underscores her insistence on respect and recognition of her global influence rather than performing for free.