PayPal has launched a significant rebranding effort, unveiling a new logo and brand identity designed by Pentagram, marking the first major update in 25 years. The new design features a custom typeface, PayPal Pro, and a simplified color palette that enhances readability and distinguishes the brand from competitors. The iconic double 'P' monogram has been modernized with sharper edges and a clearer presentation, while the wordmark is now separate, allowing for greater adaptability. Critics have labeled the new identity as somewhat generic, highlighting concerns over its similarity to other fintech brands, but others praise the refreshed motion design reflecting user interactions. The updated branding aims to reinforce PayPal's mission of making financial transactions simple and secure for users. The rebranding will be rolled out in conjunction with a new advertising campaign featuring Will Ferrell.