NFL Eyes Swift for Post-Kelce Super Bowl Show

Taylor Swift is being considered for the Super Bowl halftime show, but she plans to wait until her boyfriend, NFL player Travis Kelce, retires before performing. The NFL is eager to have Swift headline the show, especially after Kendrick Lamar's controversial performance in 2025, which was poorly received by fans. Previously, Swift's association with Coke prevented her from participating due to Pepsi's sponsorship of the halftime show. Despite the setbacks, Swift remains a top choice for the NFL, as her involvement has already proven to be a significant financial boost for the league. With Apple now sponsoring the halftime show, the possibility of Swift performing seems more feasible once Kelce retires.