Small Business Saturday Celebrated Nationwide

Small Business Saturday has been celebrated with events and promotions across various communities, urging shoppers to support local retailers in lieu of large chains and online giants. In Grundy County, local businesses have decorated for the holidays and are hosting events like 'Home for the Holidays' and 'Eat, Drink, Shop & Be Merry' to encourage shopping within the community. East Bay Booksellers reopened after a fire with community support, highlighting the importance of personal, sensory shopping experiences that online platforms cannot offer. Similarly, Handmade Heaven in Omaha emphasized the unique, handmade products available from local vendors, reinforcing the importance of supporting small businesses to sustain local economies. In Milwaukee, shoppers and business owners alike stressed the value of building community connections through local commerce. Nationwide, Small Business Saturday, initiated by American Express, has become a platform for small businesses to gain visibility and foster relationships with customers.